Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Use Bad Breath Medicine & Other Tips to Cure Halitosis

I never thought that I would have to take bad breath medicine, but my husband finally sat me down and told me that we should look into what our options were. I was upset and found it hard to talk to people because I was scared that my halitosis would turn them off.

I tried to stay positive and determined that I was not going to let this situation affect my life in a negative way. I jumped online and started doing a lot of reading in order to learn the causes and cures so that I could get rid of bad breath. The studying paid off and soon I was putting what I learned into action. Soon both my husband and I started noticeing a difference and I am no longer living in fear of my halitosis!

If you think that you need to start using bad breath medicine, you need to realize that there is more to beating this than that. Yes, the remedies help a lot. But the most important thing that you should do is to make a few lifestyle changes in order to prevent the halitosis from ever coming back. Here are the steps that I took and that you can test out also:

  1. Have lozenges and gum near you at all times. Chewing on these will bring more saliva into your mouth and saliva is a natural mouthwash.
  2. Please stay away from cigars and cigarettes. You may think that this is common sense, but many people who have halitosis continue to smoke and this will only make things worse.
  3. Watch the food you eat and stay away from spicy and high protein foods. At the same time, do not drink soda or alcohol and substitute it with water instead.
  4. Brush your teeth after every meal and floss at least once a day.
  5. Start using an all-natural bad breath medicine. Look for in the form of a supplement because these work best.

These five steps will clear up your condition and soon you'll forget that you ever had to deal with bad breath!

Traveling in the United States

You have lived in one state, one city all your life and now you want to see more of the United States. To begin a traveling adventure in the United States requires some research. You will need to go online or pay a visit to your local library to get books on traveling within the U.S… You will need to narrow your search down a little bit however because you will never be able to read all the books that are on traveling within the U.S…

Budget could be a deciding factor as to what type of books you will want to get. You may want to check out budget friendly books for family travel. In these types of books you will find the best travel location for a family on a budget. The best places to visit for children and adults. These types of books on traveling within the U.S. will show your places that include package deals. Deals that have entrance fees, hotels and meals all included in one bargain price. If you are traveling within the U.S. with a significant other you may want to check out books with other options.

Traveling within the U.S. with your significant other may make you check out books on bed and breakfasts. This way you can be romantic, relax and see some of the quiet country sides of the United States. These trips can be focused on your likes such as history, skiing, beaches or just romance. If you are traveling alone you might be looking for something totally different.

If you are traveling by yourself within the U.S. you might want to check out books that talk about interesting restaurants, beaches or places to meet other people. You may want to check out books that talk about traveling within the U.S. to secluded places where you can just disappear from the rest of the world for a few days.

No matter what you’re reasoning for traveling within the U.S. the internet is the first place you want to go to do research on your destination or to narrow down where your destination might be. You can also go to your local bookstore and if they don’t have what you are looking for they will be willing to order it in. If you are not sure at all where you want to go head to a local travel agent, they will be able to help you narrow down your choices. They will also lead you to some good books about traveling within the U.S. Good luck on your journey and have fun.

Video Marketing For Traffic – Branding Your Videos, Your Business and Yourself

Ever heard of YouTube? Yeah, I thought so! Nearby, in January 2008 79 million users made over 3 billion video views (That's over 100 million views per day!) How would you like a slice of that kind of audience?

Video really has become popular on the web recently and it's easy to see why. It's unparallel by any other medium in terms of getting your message across. The problem with video online is that it has always been expensive to produce and host, requiring specialist equipment, expensive software, and massive bandwidth. Not any more because, since you can produce a screen capture video at zero cost (using Camstudio or similar software), and not only host it for free on YouTube, but also use it as a source of traffic!

You can not embed links in video on YouTube. What you can do however is put a link in the video description, create a profile or 'channel' with a link to your site, and brand your video with your domain.

Publishing and branding your videos

To get started, head over to YouTube.com and sign up for a free account. Your channel is automatically created for you based on your username (ie [http://www.youtube.com/username]) and once created you can customize it.

On your channel select 'Personal Profile' and there is a space to add your website URL. While you're there, fill out the rest of the profile too and upload a photo. Remember, YouTube is a social media site so you want to brand yourself, not just your business or products!

When you come to upload a video, use SEO practices. Remember that people will find your videos by searching, just like on Google, so use relevant keywords for your title, tags, and in your description. Also, your description can include a link to your site so long as you remember to include the http: // part! If you use a full URL the link will appear on the video page without the user having to click the 'more info' button!

While links in the description and on your profile are great, it's your video that people's attention will be on so get the URL in there! Start and end the video on a 'splash screen' with the video title and your domain clearly visible. You can also, depending on the nature and content of the video, use an overlay which shows your branding through the video!

While YouTube is far and away the king of online video, it's by no means the only site you can publish to. MetaCafe, HowCast and Blip.tv are just a few of the sites I use, but uploading to each of them takes time and effort. Do not worry though, help is at hand with a tool called TubeMogul.com

TubeMogul allows you to upload to all of these sites and more in one go, and even tracks all your views for you in one easy to use control panel. I recommend uploading to YouTube manually (so you get more control and can set the description etc. specifically for YouTube) and then use TubeMogul to upload to any other sites relevant to your niche. You can still use TubeMogul to track your YouTube views though!

Video on your own site

If you're creating video for a membership site, or a product then you will have to host it yourself to keep it private and secure. However, any videos that you're giving away are free to your visitors can also be hosted on YouTube. Just upload as normal, head to the video page and on the right hand side you'll see a box called EMBED with some HTML code (starts with